Major Redevelopment Planned for Former CrackerJax Site in Scottsdale

Exciting changes are on the horizon for a well-known Scottsdale property:

  • Project Name: The Parque
  • Location: Former CrackerJax Family Fun & Sports Park, northeast of Scottsdale Road and Bell Road
  • Developer: George Kurtz, CEO of cybersecurity firm CrowdStrike

Project Highlights:

  • Scope:
    • A high-end mixed-use project spanning 32 acres
  • Key Components:
    • 1,200,000 square feet of Class A office space
    • Gated luxury residential community (112 units)
    • Two hotels (one upscale boutique and one business-focused)
    • Dozens of retail shops and fine dining restaurants
    • A central public park and open spaces to preserve the community feel

Design Vision:

  • Blend urban energy with natural serenity using lush landscaping
  • Create a “live-work-play” environment attractive to top employers and residents
  • Emphasize walkability and connectivity between office, residential, retail, and park areas

Timeline:

  • Final city approvals expected in 2025
  • Construction anticipated to begin shortly after approvals

This redevelopment aligns with strong market demand for mixed-use, Class A spaces in Scottsdale, especially among employers seeking premium amenities for talent attraction. Investors and real estate watchers should keep an eye on this transformative project.