Cannon Beach: Mesa’s $643M Surf-Inspired Development Could Make Waves for Investors

Key Points:

  • Project Overview: Cannon Beach in southeast Mesa is a $300M, 37-acre mixed-use surf and entertainment development anchored by Revel Surf’s 2-acre lagoon.
  • Amenities Coming:
    • 2 hotels (3-star and 150-room 4-star waterfront) with projected $12.8M annual revenue
    • Retail, restaurants, 7-screen theater, pickleball courts, gym, and 10,000 sq. ft. med spa
    • Existing tenants include It’s Boba Time, Live IV Hydration, Guru’s Indian Kitchen; upcoming include George’s Sports Bar, Color Me Mine, KTR-Indoor Action Sports Playground
  • Economic Impact: Estimated $643M to Mesa over 20 years at $242 ADR; up to $899M at $400 ADR.
  • Tenant Mix: Focus on local “mom-and-pop” shops for a unique, beach-town vibe; highest lease rate in Arizona at $75/sq. ft.
  • Traffic & Employment: 1,000 daily visitors now, projected 3,000 when complete; jobs to grow from 80 to 755.
  • Investor Angle:
    • High-end hospitality will attract corporate and leisure travelers, boosting short-term rental demand nearby.
    • Increased foot traffic may lift surrounding retail and residential values.
    • Mesa’s population growth and California migration feed long-term rental demand.

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